Meet the Maker: Greg Litzner, Fellr

It’s the Australian seltzer label that quickly catapulted to cult status. Here, sales director Greg Litzner shares why it should be your drink of the season.

While most of us spent the lockdown of 2020 knitting, baking and binge-watching, mates Andy Skora and Will Morgan dreamt up a beverage brand. They wanted to bottle – or more literally, can – the quintessential feeling of an Australian summer: long and lazy days spent in the surf, sand and sea; sundowner sessions; great company; a full Esky. Enter Fellr, their range of hard seltzers that blend fruity flavours and low-sugar mixes with a proprietary brewing method and distinctive pastel packaging. They’re the kind of fresh and fizzy drinks you can sip all year round but, according to sales director Greg Litzner, they really taste like summer. Here, he shares his essentials for the season ahead.