This year marks the 70th birthday of the iconic and proudly Australian store — and Vintage Cellars can’t wait to celebrate all-year long with its partners, producers and, most of all, you, the passionate and loyal Vintage Cellars customer.
The incredible story of Vintage Cellars began when two men from very different backgrounds — private Jack Edwards and Lieutenant Colonel Sir Edward Hayward — pursued their passion for wine, jointly opening the first Vintage Cellars in 1951 in Gawler Place, Adelaide.
Now, 70 years later, Vintage Cellars stores stretch across the breadth and width of Australia and number more than 80, with each outlet growing and changing with Australians as their tastes for wine, beer and spirits grow and change too.
Vintage Cellars has been there for all the great moments of drink discoveries. From the 1950s, when a new wave of immigrants, mainly from Italy and Germany, ushered in a generational shift in winemaking, through the ’60s and ’70s lure of new sparkling wines, bold reds and drier whites, and across the ’80s and ’90s where craft beer and more refined wine styles pulled up a seat at the Australian dinner table.
It was in the ’90s, too, that Vintage Cellars started its Wine Club to nurture novices and inspire enthusiasts alike. In the 21st century, boutique spirits, alcoholic seltzers and non¬alcoholic drinks joined fine wines and flavour-packed beers in store. Vintage Cellars has been there for every twist and wonderful turn in the journey of Australian tastes.
At the start of a new decade, no-one can know where that magnificent journey will lead, but one thing is certain: Vintage Cellars will continue to support producers, winemakers, distillers and brewers and advance its journey of discovery that began with two very different friends in 1951.