Vintage Cellars

Meet the Maker: Greg Litzner, Fellr

It’s the Australian seltzer label that quickly catapulted to cult status. Here, sales director Greg Litzner shares why it should be your drink of the season.


While most of us spent the lockdown of 2020 knitting, baking and binge-watching, mates Andy Skora and Will Morgan dreamt up a beverage brand. They wanted to bottle – or more literally, can – the quintessential feeling of an Australian summer: long and lazy days spent in the surf, sand and sea; sundowner sessions; great company; a full Esky. Enter Fellr, their range of hard seltzers that blend fruity flavours and low-sugar mixes with a proprietary brewing method and distinctive pastel packaging. They’re the kind of fresh and fizzy drinks you can sip all year round but, according to sales director Greg Litzner, they really taste like summer. Here, he shares his essentials for the season ahead.

This summer I’m looking forward to…

Hopefully great beach weather and plenty of road trips.

On New Year’s Eve you’ll find me…

At Burleigh Hill on the Gold Coast for early fireworks, and then a barbecue at home with friends and family.

Three barbecue essentials…

Good mates, good tucker, good chat.

My go-to beach snack…

Cold grapes.

I never leave the house in summer without…

My sunnies.

The one Fellr product I always have in my fridge…

The new Fellr Peach.

Seltzer in a glass or straight from a can?

Straight from a can, always.

Passionfruit or watermelon?

Watermelon Fellr.

The Spotify playlist I always go back to…

Lately I’ve been letting the Spotify AI DJ take the lead, but I often find myself going back to an Alabama Shakes playlist.

If Fellr Double Lemon was a celebrity, it would be…

Keith Lemon.

Boozy Fellr fizz for every occasion

1. Pineapple & Coconut Alcoholic Seltzer
To complement your snacks at the beach.

2. Dry & Lime Brewed Alcoholic Seltzer

Fresh ginger and zesty lime for a long Sunday session.

3. Cocktail Seltzer Passionfruit Martini

Flavoured martinis are having a moment, and this one will kickstart a night out.